You are required to commit to a $2 minimum CPC or CPM bid on text campaigns, while the minimum bid requirement for Sponsored Content varies based on your target audience. This amount is based off estimates of currently competing bids by advertisers who are targeting the same audience as you. As with CPC and CPM, you select the maximum amount you are willing to pay for each message sent.Ī perk of the LinkedIn Campaign Manager is that it offers a suggested bid amount. Sponsored InMail – You will be charged based on the cost per send (CPS), which means you will pay for each message that is delivered.CPM is good if you’re only worried about the number of times your ad is viewed rather than the number of clicks it actually receives. You set the maximum amount you’re willing to pay for the action you’ve specified - clicks or impressions. Sponsored Content and Text Ads – You can choose between cost-per-click (CPC) and cost per 1,000 impressions (CPM).Sponsored Content and Text Ads fall together in their bidding strategies while Sponsored InMail follows different rules. Related: The complete list of LinkedIn ad specs LinkedIn bidding optionsįor each of the different ad types offered through LinkedIn, you have different bidding options available. Read on to get a deeper look into how it all comes together to understand how much LinkedIn advertising costs. It depends on how you bid and who you’re targeting. It offers great advertising formats that aren’t intrusive to the viewer and you only pay when your message is delivered.Ĭonsidering this is an all professional setting, does it mean LinkedIn advertising is going to cost you a considerable more amount of money? Not necessarily. LinkedIn is the ultimate place for advertisers targeting other businesses or potential employees.

Cost of linked in ads